Privacy Policy.

Updated: 26 April 2026

1. Introduction

Alison McMath Beauty is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how your information is collected, used, and stored when you visit this website or book a treatment.

2. Information I Collect

I may collect and process the following information:

  • Personal details
    Your name, email address, phone number, and any information you provide when booking or making an enquiry.

  • Health and treatment information
    Information relating to allergies, medical conditions, or skin concerns is provided to ensure treatments are carried out safely.

  • Booking and payment information
    Appointment details and payment confirmations. Payment information is processed securely by third-party providers and is not stored by Alison McMath Beauty.

  • Website usage data
    Basic analytics, such as page views and browsing behaviour, to help improve the website and user experience.

3. How Your Information Is Used

Your information is used to: Manage bookings and provide treatments safely, Contact you regarding appointments or enquiries, Maintain accurate treatment records for insurance and professional requirements, Improve services and website performance, Send occasional updates or offers where you have given consent (you can opt out at any time).

4. Lawful Basis for Processing

Your data is processed under the following lawful bases: Contract – to provide booked treatments, Legal obligation – to meet insurance and regulatory requirements, Legitimate interests – to manage and improve the business, Consent – for marketing communications where you have opted in

5. How Your Information Is Stored

Your information is stored securely using trusted systems such as booking platforms, email providers, and payment processors. Treatment records are kept confidential and accessed only by Alison McMath Beauty. Your information is retained only for as long as necessary to meet legal, insurance, and business requirements.

6. Sharing Your Information

Your personal information is never sold or shared for marketing purposes. It may be shared only where necessary: With secure third-party providers (such as booking or payment systems), where required by law or for insurance purposes. All third-party providers are responsible for handling your data securely in line with their own privacy policies.

7. Your Rights

You have the right to: Request access to your personal data, request correction of inaccurate information, request deletion of your data where appropriate, object to or restrict how your data is used. To exercise any of these rights, please get in touch with me using the details below.

8. Cookies

This website uses cookies to improve your browsing experience and analyse website traffic. You can accept, decline, or manage your cookie preferences using the cookie banner when you visit the site. For more information, please see the Cookie Policy.

9. Contact Details

If you have any questions about this Privacy Policy or how your data is handled, please contact: info@alisonmcmath.co.uk

10. ICO Registration

Alison McMath Beauty is registered with the Information Commissioner's Office (ICO). Registration number: ZC132702